When you sell sponsorship, the main question you must ask/know about a partner or potential partner is “What is your product’s position in the market?” What position do you want to portray with the dollars you have invested? This will help you and your partner define their objectives for the dollars they are spending as well. Recently, I have [...] More

Action Sports Trade Show season is in full swing, so I’ve been cruising around the trash-boards wasting time instead of diligently booking high-profile media appointments for my clients. During a break from selling my soul to journalists reaching out to my friends in the media, I came across one rant (I’m not going to post it) from a retailer [...] More

Brick & Mortar can be seen as Salt Lake’s “Skate Only” Skate Shop. Opening its doors July 31, I got some words in with shop owner Jason Newman, known to most as “Hondo”. Here is what he had to say about his new business venture. What is the concept behind Brick & Mortar? The concept for brick and mortar is [...] More

I found a great example of technology speeding up the maturation of Latin snowboard culture in South America, specifically Chile. This is the first Chilean snowboard film “Cordillera” produced by La Tabla Magazine in 2000. Watching it reminded me of videos from the 90’s. It shows how far behind the trends the scene was a decade ago. CORDILLERA – La [...] More

Although many of us cringe at the thought of having to negotiate with a current or future employer, it is not something that we all haven’t done before. As children we were natural born negotiators, navigating the mom and dad landscape to get what we ultimately wanted. Although it may not have worked to our benefit, we tried [...] More

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The Action Sports Conference 2010 powered by group Y presented by FUEL TV Tuesday, August 3, 2010 Hilton Waterfront Beach Resort, Huntington Beach CA REGISTER NOW !!! group Y is pleased to introduce the second annual Action Sports Conference. Powered by the leading action sports networking and education organization, this unique conference will bring together over 300 attendees to explore multiple aspects of action [...] More

Media Profile: Say Mayday, an online journal focusing on music, style, and art. Their feature Shotwell, shows behind the scenes footage of filmmaker Alex Klein and his crew in war-torn Israel and Gaza as they explore surfing as a means of peacemaking. More

OK, got here after the entrance gates have closed for the night, but the Expo was open for another two hours.  First task, getting by 3 Chinese police officers that don’t speak English.  Hmm…. pleading? bribing? offering one of the designers that was with us?  I’ll just try and reason with them in English, that should work. More

So it’s that time of year when we head over for one of many trips to check in with the factories. Thought I’d share some pictures of our good times. First morning in Shaghai, jetleg in full effect, thought I’d go for a nice quiet 5am run in the park alone. Hard to find “alone” in Shaghai. More